Second Quarter 2014 Earnings Conference Call.
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Lifeway’s ProBoost™

 

Lifeway Kefir has always contained 10 powerful
live and active probiotic cultures– they’re what make Kefir so effective for strengthening your immune and digestive systems. But recently, we added two new clinically proven probiotic cultures to all Lifeway Kefir varieties (with the exception of Green Kefir and ProBugs™). We call this exclusive blend of probiotics “ProBoost™”, because the cultures it contains have been clinically proven to support immunity and enhance digestion, as well as boost your well-being in several ways. ProBoost™ consists of:

Bifidobacterium lactis
This live and active probiotic culture is especially good at enhancing immunity. It does this by balancing the level of good bacteria in your digestive tract and strengthening the function of your intestinal lining. A well-balanced digestive tract is a big part (up to 70%) of a strong immune system. This is because good bacteria in the gut, known as intestinal microflora, help prevent the overgrowth of harmful bacteria and also form a barrier so that germs cannot enter into the blood and lymph systems.

Lactobacillus reuteri
These good bacteria have been shown in clinical studies to enhance natural immunity by increasing the activity of natural cells that kill harmful bacteria and the phagocytic activity of peripheral blood mononucleotides. In other studies, they were shown to reduce toxic amines. This and other activities by these good bacteria help us maintain and support intestinal health providing protection from life’s daily stresses.

 

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