The Lifeway crew will be at Lollapalooza 2008 from August 1 - 3, 2008 at Grant Park, Chicago IL. Come join us for some delicious kefir while you enjoy all the great bands that will be there!!

 Have a craving for frozen kefir, smoothies and/or parfaits? Starfruit crew will also be at Lollapalooza 2008!

 See you there!

One of the largest music festivals of the year is coming up, Bonnaroo in Manchester, Tennessee. Bonnaroo runs from June 12 to June 15, which means four whole days of a crazy good time. This music fest has just about everything for everyone including everyone’s favorite probiotic smoothie Lifeway Kefir. That’s right the Kefir Krew will be there passing out samples of this cultured milk smoothie that has 10 live and active cultures that are good for your immune and digestive systems. Also kefir is a good source of protein and its good for those hard rockers that need a little something to help them start their day off right. SO, if you are planning to be at Bonnaroo make sure you stop by the Lifeway booth for breakfast, lunch, dinner and anytime you just need your Kefir fix! Looing forward to rocking out and seeing you there!

Hello Ladies and Gentlemen just to let you know that the Lifeway Kefir Krew will be out at Millennium Park for the rest of the month of February. The event is called Museum of Modern Ice at Millennium Park and Lifeway will be in the warming tent passing out some delicious Kefir samples.  

The Krew will be there from:

- Friday February 15 from 3:30pm - 6:30pm

- Saturday February 16 from 11:30am - 6:00pm

- Sunday February 17 from 11:30am - 6:00pm

- Saturday February 23 from 11:30am -  4:00pm 

- Sunday February 24 from 11:30am - 6:30pm

Please make sure you try your best to come to Millennium Park to see some great Ice Sculptures and try some great Lifeway Kefir!

Check out Lifeway’s new billboard in Chicago’s primo billboard spot at 94E where the junction is just before Wilson. Phones have been off the hook with people asking about kefir.

Why are gluten free products increasing in popularity?Lifeway products are 100% gluten free. It may help take away your digestive problems.If you are suffering from celiac disease and drinking Lifeway Kefir, tell us how it has helped you?

According to research out of the National Formosa University in Taiwan, kefir may offer protection against certain food allergies.

The study, published by the Society of Chemical Industry, reports that feeding babies kefir (Probugs, anyone?!) may help to protect against certain allergic reactions. Children under the age of three have a particularly high prevalence of food allergy - about five to eight percent of infants are at risk - and the only mainstream treatment as of right now treatment is avoiding the trigger food. But if kefir could offer protection, it might open up a whole new word of possibilities for youngsters.

Here’s how it works: The creamy dairy drink blocks the allergen-specific antibody Immunoglobulin E (IgE), which is involved in immune responses. Researchers discovered that the amount of a specific protein found in egg whites which causes a significant amount of allergic reactions in children was decreased by three times when mice drank kefir. This same protein can also stimulate the release of histamine, the chemical which makes your skin itch and your airways constrict.

While the research was done on mice, plenty of Lifeway customers will tell you drinking kefir keeps their stomach healthy and their food allergies under control.

Ji-Ruei Liu, a lead researcher from National Formosa University, also sees the promise in humans: “In the future, maybe we can screen out the certain components…from kefir and utilize them in medicine,” he has said in the press. Kefir has also been reported to prevent food antigens from passing through the walls of the intestines.

So drink up…it might just make those favorite foods go down a little more smoothly.