Headline: The Lifeway Foods Story

The Outlook for Lifeway Foods
 
2005 Q3 10-Q form (pdf)
2004 Proxy Statement (pdf)
2004 10k Annual Report (pdf)
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GROWTH FACTORS: Lifeway Foods Inc. sees several areas of future opportunity:
  • Increased market penetration. The company primarily serves the health food segment of the U.S. market currently. Through advertising and word of mouth, the company looks to capture a wider share of the yogurt market, which has achieved broadscale acceptance nationally. With fully one-third of shoppers appreciating yogurt, the potential market for kefir is in the tens of millions of customers.
  • New product introductions. More products carrying the Lifeway label will enforce the company's position in its established markets as well as open new markets for the company's earlier products. The successful introduction of the company's new dietary supplement Basics Plus, as well as Fat Free Kefir and Fat Free Farmer's Cheese, are recent examples, enlarging the company's name recognition among shoppers.
  • Acquisitions. Another goal of Lifeway's management, besides its internal growth, is to expand through selective acquisitions of compatible product lines or businesses. Management has been particularly successful in acquiring not only specific product lines but the shelf space assigned to them as well - a factor of immense value in the food industry. Non-dairy food items are also in management's sights.
  • Broader distribution. Lifeway achieved national distribution in 1991 and began international sales to Canada in 1992 and to Russia in 1995. Three years ago the company had a single distributor in New York City. Today it has seven. It also has distributors in the Chicago region, in addition to its own direct distribution through a company-owned fleet of trucks. As its product lines expand and its name recognition grows, additional distributors should be increasingly receptive to handling the company's product, particularly for the nation's 1,700 food chains - far more profitable outlets than delicatessens, small groceries and health food stores
Analysts Reports:
 
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