For Immediate Release
Lifeway Foods To Introduce Low-Carb Kefir
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Morton Grove, Illinois, June 10, 2004 -- Lifeway Foods, Inc. (NASDAQ:
LWAY) today announced plans to expand its portfolio of kefir products
with a new line of no-sugar-added kefirs designed for consumers who
follow low-carbohydrate diets. The new product will be showcased at
Summer Fancy Food Show in New York City June 27-29, and will be
available in stores later this year.
Lifeway’s low-carb kefirs will be available in strawberries n’cream,
mixed berry, tropical fruit, and strawberry-banana varieties as well as
in an original, unsweetened version. They will have 8 grams of
carbohydrates and 2.5 grams of fat per 8-ounce serving.
“Low-carbohydrate diets have demonstrated impressive staying power, and
we have had a growing number of requests for a no-sugar-added flavored
kefir to meet the needs of consumers who follow a low-carb regimen or
are diabetic,” said Lifeway CEO Julie Smolyansky. “The combination of
the ongoing popularity of the diet and the demonstrated consumer demand
for a low-carb kefir convinced us to develop products specifically for
this market.”
“These low-carb kefirs will be a strong complement to our current
product line and a new growth opportunity for the company,” said
Smolyansky. “We expect them to attract new kefir customers as well as
help us retain existing kefir drinkers who are looking for a low-carb
alternative.”
Lifeway is a manufacturer of cultured, probiotic and functional food
products in the health food industry, and is America's leading supplier
of the cultured dairy product known as kefir. The Company markets 12
flavors of kefir and does a successful business exporting its products
to Canada. The Company also participates in the organic and soy markets
with Lifeway Organic™, Organic Kefir and Kefir Cheese, and America’s
first soy kefir called SoyTreat™.
For more information, contact Julie Smolyansky, President, Lifeway
Foods, Inc. at (847) 967-1010, e-mail at info@lifeway.net or visit
www.lifeway.net
This news release contains forward-looking statements. Investors are
cautioned that actual results may differ materially from such
forward-looking statements. Forward-looking statements involve risks
and uncertainties including, but not limited to, competitive pressures
and other important factors detailed in the Company’s reports filed
with the Securities and Exchange Commission.
6431 W. Oakton
Morton Grove, IL 60053
847-967-1010
fax: 847-967-6558
