Headline: Press release

Lifeway Foods, Inc.
For Immediate Release

Lifeway Foods Introduces new line of 
Gourmet Cream Cheeses 


Morton Grove, Illinois, October 29, 2004 -- Lifeway Foods, Inc. (Nasdaq: LWAY) today announced the introduction of its new line of spreads under the name “Lifeway Cream Cheese Gourmet™”. 


The Lifeway cream cheeses will be available in a variety of delicious flavors including Plain Whipped, Vegetable, Strawberry, Chives, Apple Cinnamon Raisin, Sun Dried Tomato, Lox and Onion, Honey Mustard, Cheddar Cheese with Horseradish, and Apricot. They will be sold in 7.5 oz containers and more varieties will be added to the product line in the coming months. 


Made with the finest ingredients the cream cheeses will be marketed in specialty and gourmet food stores. Lifeway’s new spreads are not only for bagels, they can be used in recipes, as dips for fruits and vegetables, and taste great in sandwiches - they are the perfect addition to holiday gatherings. 


“We are excited about the growth opportunities of developing an additional product line for our current customers, and for our new customers,” said Julie Smolyansky, Lifeway Foods’ president. Smolyansky also added, “We are confident we can tremendously grow our new cream cheese line both here in Chicago, and nationally.” 


Lifeway is a manufacturer of cultured, probiotic and functional food products in the health food industry, and is America's leading supplier of the cultured dairy product known as kefir. The Company markets 12 flavors of kefir and does a successful business exporting its products to Canada. The Company also participates in the organic and soy markets with Lifeway Organic™, Organic Kefir and Kefir Cheese, and America’s first soy kefir called SoyTreat™. 


For more information, contact Julie Smolyansky, President, Lifeway Foods, Inc. at (847) 967-1010, e-mail at info@lifeway.net or visit the Company's website at www.lifeway.net or www.kefir.com. 


This document includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations due to changes in economic, business, competitive, market and regulatory factors. More information about these factors and their effects on company performance is contained in filings made by Lifeway Foods, Inc. with the U.S. Securities and Exchange Commission including, but not limited to, the annual report on Form 10-K. Information regarding securities filings made by Lifeway Foods, Inc. may be found by visiting the company's website at www.kefir.com or www.lifeway.net.



 

Lifeway Foods, Inc.
6431 W. Oakton
Morton Grove, IL 60053
847-967-1010
fax: 847-967-6558


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