For Immediate Release
Lifeway Introduces new Pomegranate Kefir Flavor
LowFat Kefir sweetened with Organic Cane Juice
Morton Grove, Illinois, August 3, 2005 -- Lifeway Foods, Inc.
(Nasdaq: LWAY), the nation’s leading Kefir Company, today announced
the addition of Pomegranate Kefir, a new LowFat Kefir flavor to
their growing product line.
Sweetened with Organic Cane Juice, Pomegranate Kefir contains
all ten live and active cultures and has similar health benefits
to other Lifeway Kefirs. Keeping in the Lifeway Kefir tradition,
this new kefir flavor may also aid the immune and digestive systems,
provide a great source of both calcium and protein and may even
promote weight loss during a reduced calorie diet. It has a distinct
yet subtle flavor that will quickly become a favorite among Lifeway’s
customers.
Introduced at this summer’s Fancy Food Show in New York, Pomegranate
Kefir was a definite hit among distributors and retailers at the
show. Pomegranate Kefir will be heavily distributed using the
same retail channels as all Lifeway Kefirs including health food
and specialty stores nationwide.
Organic Cane Juice will now be the sweetener of choice not only
for Pomegranate Kefir, but also for all LowFat Kefir flavors that
Lifeway manufactures. Considered a much healthier alternative
than high fructose corn syrup, Lifeway has always used organic
cane juice for their organic line of kefir and will now reach
an even more health conscious market with their newly sweetened
LowFat Kefir line.
“We are very excited to sweeten our main line of Kefir with organic
cane juice. The adjustment was made because of overwhelming demand
from current and potential Lifeway customers,” said Julie Smolyansky,
Lifeway Foods’ president. Smolyansky also added, “Pomegranate
as a flavor is also tremendously growing in the market making
us thrilled to add Pomegranate Kefir as a new flavor to our growing
line of LowFat Kefirs.”
Lifeway, named as Forbes’ 38th best small business and Fortune
Small Business' 47th Fastest Growing Small Business, is America's
leading supplier of the cultured dairy product known as kefir.
Kefir is a milk-based beverage that contains ten types of “friendly,”
active probiotic cultures. Lifeway now offers 13 different flavors
of its Kefir beverage, Organic Kefir and SoyTreat (a soy based
kefir). Lifeway also produces a line of products marketed in US
Hispanic communities, called La Fruta Drinkable Yogurt (yogurt
drinks distinct from kefir). In addition to its line of Kefir
products, the company also produces a variety of cheese products
and recently introduces a new line of pudding called “It’s Pudding!”.
For more information, contact Julie Smolyansky, President, Lifeway
Foods Inc. at (847) 967-1010 or e-mail at info@lifeway.net
and visit www.lifeway.net.
