For Immediate Release
Lifeway Foods Enters Agreement with Target Corporation
Morton Grove, Illinois, May 24, 2005 -- Lifeway Foods, Inc. (Nasdaq:
LWAY), the nations leading Kefir Company, formalized an agreement
with Target Corporation to provide four flavors of LowFat Kefir
– Strawberry, Banana Strawberry, Raspberry, and Cherry in select
Target stores.
“We’re thrilled that Target will expand the availability of Lifeway’s
award – winning LowFat Kefir to even more customers,” said Julie
Smolyansky, Lifeway Foods’ president.
The first shipment of Kefir took place this week. This coincides
perfectly with Lifeway’s new national print campaign. LowFat Kefir
ads are featured in the May issue of “Health Magazine” and June
issue of “Vegetarian Times” with more placements to come through
the end of the year and in 2006. Lifeway Kefir was also mentioned
in Newsweek on May 16 as a probiotic food that is catching on.
Lifeway, named as Forbes’ 38th best small business and Fortune
Small Business' 47th Fastest Growing Small Business, is America's
leading supplier of the cultured dairy product known as kefir.
Kefir is a milk-based beverage that contains ten types of “friendly,”
active probiotic cultures. While normal yogurt only contains two
or three of these cultures, Lifeway kefir products offer more
nutritional benefits. Lifeway offers 12 different flavors of its
Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir).
Lifeway also produces a line of products marketed in US Hispanic
communities, called La Fruta Drinkable Yogurt (yogurt drinks distinct
from kefir). In addition to its line of Kefir products, the company
also produces a variety of cheese products.
For more information, contact Julie Smolyansky, President, Lifeway
Foods Inc. at (847) 967-1010 or e-mail at info@lifeway.net
and visit www.lifeway.net.
This news release contains forward-looking statements. Investors
are cautioned that actual results may differ materially from such
forward-looking statements. Forward-looking statements involve
risks and uncertainties including, but not limited to, competitive
pressures and other important factors detailed in the Company’s
reports filed with the Securities and Exchange Commission
