For Immediate Release
Lifeway Foods Introduces “It’s Pudding! ™” a new Line of Organic Pudding
Morton Grove, Illinois, May 20, 2005 -- Lifeway Foods, Inc. (Nasdaq: LWAY), the nation’s leading Kefir Company, today announced the introduction of its new line of all natural, organic pudding under the name “It’s Pudding! ™”.
Certified organic by Oregon Tilth, “It’s Pudding! ™” will be the only organic pudding line available in the market and will be sold in a variety of delicious flavors including Chocolate, Vanilla, Rice, Tapioca, and Banana. The pudding is also certified Kosher OU. To be offered in 4-ounce containers as 4-packs by flavor, this new line of pudding will have a suggested retail price of $3.99. Unlike other pudding snacks, “It’s Pudding!™” is made with all natural ingredients and no artificial flavors, colors or preservatives making it a great alternative for Lifeway’s market of health conscious customers leading active lifestyles.
A healthy snack for both “on-the-go” adults and youngsters, the pudding does not compromise on taste or convenience. This unique line of gluten-free, low in cholesterol and low in sodium pudding generated a great response with Lifeway’s current distributors and retailers at the most recent Natural Products Expo in California and Food Marketing Institute show in Chicago. “It’s Pudding! ™” will be available this summer in the refrigerated section of natural food stores and specialty sections of supermarkets nationwide.
“It’s Pudding! ™” is a great addition to our growing product line and we are excited to introduce it to our current and new customers,” said Julie Smolyansky, Lifeway Foods’ president. Smolyansky also added, “Because Lifeway’s Organic Pudding will be the only one in the market we are confident that we could tremendously grow the line in both natural food stores and supermarkets nationwide.”
Lifeway, named as Forbes’ 38th best small business and Fortune Small Business' 47th Fastest Growing Small Business, is America's leading supplier of the cultured dairy product known as kefir. Kefir is a milk-based beverage that contains ten types of “friendly,” active probiotic cultures. While normal yogurt only contains two or three of these cultures, Lifeway kefir products offer more nutritional benefits. Lifeway offers 12 different flavors of its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway also produces a line of products marketed in US Hispanic communities, called La Fruta Drinkable Yogurt (yogurt drinks distinct from kefir). In addition to its line of Kefir products, the company also produces a variety of cheese products.
For more information, contact Julie Smolyansky, President,
Lifeway Foods Inc. at (847) 967-1010 or e-mail at info@lifeway.net
and visit www.lifeway.net.
This news release contains forward-looking statements. Investors are cautioned that actual results may differ materially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, competitive pressures and other important factors detailed in the Company’s reports filed with the Securities and Exchange Commission
